Alfa Holidays (formerly Alfa Travel) is a UK coach and self-drive holiday specialist, running trips across the UK and Ireland from pickup points nationwide.
It suits travellers who want a fuss-free UK or Irish break with excursions included and no hidden charges. Check our Alfa discount codes before you book.
Alfa Holidays’ Early Booking Loyalty Bonus pays back up to £100 per person for travellers who book several 2027 coach holidays or self-drive breaks before the year is out. There’s no promo code to enter – the more qualifying trips you lock in by 31 December 2026, the bigger the saving, from £10 off your second holiday up to £100 off your tenth. Just book early, then claim.
Book three 2027 coach holidays with Alfa and claim the Loyalty Bonus for £30 off per person in total – rising to £100 off per person if you reach ten qualifying holidays.
Anyone booking two or more 2027 Alfa coach holidays or self-drive breaks between 1 January and 31 December 2026 qualifies, new and returning customers alike. You verify your saving by sending Alfa’s completed claims form, listing all qualifying booking references, by 31 January 2027.
No. The Early Booking Loyalty Bonus isn’t a promo code – you qualify by booking two or more 2027 holidays and claiming with Alfa’s claims form.
Savings scale with your bookings: £10 off your 2nd 2027 holiday, £30 by your 3rd, £50 by your 5th and up to £100 off your 10th, per person.
Qualifying holidays must be booked and deposited between 1 January and 31 December 2026, with your claims form sent by 31 January 2027.
No – Alfa confirms the bonus can’t be used alongside any other offer, super saver deal or group discount, so compare which saves you more first.
No – it applies to new bookings from anyone, as long as you book two or more qualifying 2027 holidays before the cut-off date.
The Early Booking Loyalty Bonus has no separate NHS or emergency services route – it’s open to anyone hitting the booking tiers. NHS staff and key workers can still check Blue Light Card for extra Alfa savings and compare that against this bonus to see which works out cheaper. See our full Alfa discount codes page for the latest key worker offers.
This offer is Alfa’s own loyalty scheme in action: book your second 2027 holiday and save £10 per person, climbing to £100 off by your tenth. There’s no student discount here, but Recommend a Friend and group bookings can run alongside your loyalty tier for extra savings – see our full Alfa discount codes page for details.
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