Privacy Policy

We use modern data tracking to give you the best travel experience

Privacy Policy

Genius Digital LTD (trading as Genius Travels)
Website: https://geniustravels.co.uk
Contact: explore@geniustravels.co.uk

Welcome to GeniusTravels.co.uk. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information in accordance with the UK General Data Protection Regulation (UK GDPR), EU GDPR, and other applicable privacy laws.

1. Who we are

We are Genius Digital LTD, trading as Genius Travels, operating the website https://geniustravels.co.uk. We provide travel-related content, services, and promotions.

For any privacy-related questions or requests, please contact us at:
Email: explore@geniustravels.co.uk

2. What data we collect

We may collect and process the following types of data:

a. Data you provide

  • Name

  • Email address

  • Phone number (optional)

  • Travel preferences

  • Information you provide via contact forms, emails, or surveys

b. Automatically collected data

  • IP address

  • Browser type and version

  • Device type and operating system

  • Referral source

  • Pages viewed and time spent

  • Location data (if enabled)

  • Cookies and similar tracking technologies

3. Cookies and tracking technologies

We use cookies and similar tools to improve your experience, analyse site performance, and provide personalised advertising.

Types of cookies we use:

  • Essential cookies – required for website functionality

  • Analytics cookies – help us understand site usage (e.g. Google Analytics)

  • Advertising cookies – enable personalised ads (e.g. Google Ads, Meta Pixel)

  • Functionality cookies – store your preferences

You can manage cookie preferences at any time through our Cookie Consent Tool [insert link]. For more details, see our Cookie Policy.

4. How we use your data

We process your personal data to:

  • Operate and maintain our website

  • Respond to inquiries and support requests

  • Send newsletters and marketing (if you’ve opted in)

  • Provide personalised content and ads

  • Analyse website performance and usage

  • Meet legal and regulatory requirements

5. Legal bases for processing

Our legal grounds for processing personal data include:

  • Consent – for marketing and non-essential cookies

  • Contract – to provide services or information you request

  • Legal obligation – for compliance with applicable laws

  • Legitimate interests – such as improving our website and user experience

6. Sharing your data

We may share your data with the following:

  • Advertising platforms (e.g. Google, Meta)

  • Analytics providers (e.g. Google Analytics)

  • Email marketing services

  • Hosting and technical support providers

  • Legal authorities, if required

We do not sell your personal data.

7. International data transfers

Some of our partners and service providers operate outside the UK and EEA. Where necessary, we use safeguards such as Standard Contractual Clauses to protect your data during international transfers.

8. Your rights under GDPR

You have the right to:

  • Access your personal data

  • Rectify inaccurate or incomplete data

  • Request deletion of your data

  • Restrict or object to data processing

  • Withdraw consent at any time

  • Request a copy of your data in a portable format

To exercise any of these rights, email us at explore@geniustravels.co.uk.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk

9. Data retention

We retain your data only as long as necessary for the purposes set out in this policy or as required by law.

10. Advertising and monetisation

We use third-party advertising and affiliate services to monetise our website. These services may track you using cookies and serve personalised advertisements.

Partners may include:

  • Google AdSense / Ad Manager

  • Meta Ads (Facebook / Instagram)

  • Travel affiliate networks (e.g. Amazon, Booking.com)

You can adjust your ad settings via:

11. Third-party links

Our site may contain links to third-party websites. We are not responsible for their content or privacy policies. Please review them before sharing any personal data.

12. Children’s privacy

This website is not intended for children under the age of 16. We do not knowingly collect data from minors. If we become aware of such data, we will delete it immediately.

13. Data security

We implement appropriate technical and organisational measures to protect your data, including:

  • SSL encryption

  • Access controls

  • Regular audits and monitoring

14. Changes to this policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised “Last Updated” date. We recommend reviewing this policy periodically.

15. Contact us

If you have any questions or wish to exercise your rights, please contact us at:
📧 Email: explore@geniustravels.co.uk
Business Name: Genius Digital LTD (trading as Genius Travels)

Cookie Policy

What are cookies?

Cookies are small text files stored on your device when you visit a website. They help us remember your preferences, understand how visitors use our site, and deliver relevant content or advertisements.

Cookies may be set by our website (“first-party cookies”) or by third-party providers (“third-party cookies”).

How we use cookies

We use cookies for the following purposes:

Essential cookies

These are necessary for the operation of our website. They enable core functionality such as security, page navigation, and accessibility.

Performance and analytics cookies

These cookies help us understand how visitors use our website, including which pages are viewed most often and how users interact with our content. We use this data to improve site performance and usability.

  • Example: Google Analytics

Advertising and affiliate cookies

These cookies track your browsing habits across websites and allow us and our partners to show you relevant ads and content. They may also be used to track performance of affiliate links and advertising campaigns.

  • Examples: Google Ads, Meta Pixel, affiliate networks (e.g., Booking.com)

Third-party cookies we use

Some of the services we use may place their own cookies on your browser. These include:

  • Google Analytics – website usage tracking

  • Google Ads / AdSense – personalised advertising

  • Meta Pixel (Facebook/Instagram) – ad performance tracking

  • Affiliate partners – for tracking bookings, clicks, or purchases from our links

Please refer to their respective privacy and cookie policies for more information.

How to manage or delete cookies

You can control cookies through your browser settings. Most browsers allow you to:

  • View what cookies are stored

  • Delete cookies individually or in bulk

  • Block third-party cookies

  • Block all cookies from specific sites or all sites

  • Receive alerts when cookies are being set

Visit the help section of your browser or see:

Please note that blocking certain cookies may affect how our website functions.

Consent to use cookies

By continuing to use our website, you agree to the use of cookies as described in this policy.

If you do not agree with our use of cookies, you should stop using our website or adjust your browser settings accordingly.

Changes to this policy

We may update this Cookie Policy from time to time. The latest version will always be available on this page with the updated date.

Contact us

If you have any questions about our use of cookies, please contact:
📧 Email: explore@geniustravels.co.uk