Travall – Car Accessories

2 November 2025

Background

Travall, a leading UK brand for vehicle-specific dog guards, boot mats, and boot dividers, wanted to expand its reach among pet owners and adventure travelers. Their goal was to increase brand visibility, capture high-intent search traffic, and drive measurable sales through affiliate marketing.

Genius Travels was chosen to deliver this campaign thanks to its expertise in SEO-driven content, affiliate partnerships, and audience engagement.

Strategy

The campaign was built around a dual-funnel content approach.

Product Feature Page

Travall Dog Guard, Boot Mat & Boot Divider
Educated audiences on Travall’s unique selling points: crash-tested safety, vehicle-specific fit, and ease of installation.
Positioned Travall as the go-to solution for UK pet owners and road trip enthusiasts.

Informational content to attract and engage

Discount & Voucher Page

Travall 10% Discount Code
Targeted high-intent searches like “Travall discount code UK” and “Travall dog guard discount code”.

Promotional content to close and convert

Jennifer and Simon are a pleasure to work with, they created great content for us that effectively boosted Travall sales. We’re excited to continue collaborating with them, thanks, Genius Travels!

Hannah Ellis | Marketing Manager

Results

80%

Engagement Rate

1min 56sec

Average View Time

430+

Conversions to Travall Shop

Transactions

£5191.50

Total Order Value Influenced

Over 28 Day Period

Outcome

Within two months of launch, Travall achieved greater brand visibility, stronger engagement, and measurable sales growth through Genius Travels’ affiliate marketing strategy.